RFP Branding Initative

BRANDING INITIATIVE 2019 

The purpose of this RFP is to solicit the best overall proposal for the provision of consulting services for the development of a brand identity, including a visual identity guide, and a brand implementation/marketing strategy for the Town of Barrhead. Project details are posted below.

The deadline for submissions is Friday, May 17 at 4:00 pm MST. 

The deadline for sending questions to the RFP Coordinator is Friday, May 3, 2019, at 4:00 pm MST. All inquiries should be submitted for a reply in advance of the deadline. Additional information about this RFP, such as updates or amendments to it, and answers to questions submitted by proponents, will be added to this page.

The RFP Coordinator for this project is:
Kat Hueggenberg, Communications Coordinator, communications@barrhead.ca

Detailed Request for Proposal - Branding Initiative 2019
 

Very. We constructed this RFP based on what previous municipalities have published when doing their own re-branding. What is of utmost importance to us is delivering on the objectives of the project. If something we have requested is no longer industry standard, or will not move us in the direction we've indicated, we welcome a proposal that tells us how to get where we want to be. In short, we don't know what we don't know and are open to different methodologies to deliver on the project objectives. 
The budget outlined in the RFP is not particularly flexible, but the deliverables are. What is most important to us are the foundations of building a great brand identity and the participation of local stakeholders in the process. If some of the final pieces cannot be encompassed within this budget, please include costs for moving forward in the implementation plan. If some of the 'next steps' involve costs, kindly outline them in the implementation plan so we can budget accordingly.
 
We recognize that this is not a one-and-done project and will require annual investment. Let us know what can be, and should be, achieved within the existing budget and outline for us what we need to plan for in the future.
No. We would like some key initial pieces to be designed for us, but we have a separate budget for the actual printing of such materials. The TGIF grant is very clear that our budget cannot be spent on marketing materials or marketing implementations, only for the initial discovery and brand identity items to carry us forward into future marketing efforts.
We welcome it. We recognize that additional budgets and planning are required to execute this brand effectively on an annual basis. Additional grants can be applied for and annual budgets can be aligned to future services that can assist the Town. We simply need to know about them and how they can help move us forward towards our brand goals. If your firm has additional services that the Town may benefit from, please do include them in your proposal for our future consideration. 
Absolutely. If your firm can confidently deliver on the proposal objectives from a distance, please let us know how you will be overcoming the obstacle of not being physically present in the Town for any part of the project. Alternatively, please include travel in your cost analysis for any trips your firm deems necessary. We would also ask that you briefly address your understanding of Canadian, or even Albertan, culture despite your geographic distance.
Yes. Please email your proposal to communications@barrhead.ca with the subject line of "Town of Barrhead Branding Initiative 2019." You will receive a confirmation within 24 hours of your submission. If you do not receive a confirmation, call the RFP Coordinator at 780-674-3301.